Reaching the Rural Audience

Abstract: #PlasticSurgery: Is the Message Reaching the Audience?

INTRODUCTION: Online review sites have become a modern version of the word-of-mouth recommendation, and prospective patients are increasingly consulting them before making decisions about their medical care. The impact of online reviews will only intensify in the coming years as they continue to affect both aesthetic and reconstructive plastic surgeons. Our purpose was twofold: 1) to identify c...

Characterizing and reaching high-risk drinkers using audience segmentation.

BACKGROUND Market or audience segmentation is widely used in social marketing efforts to help planners identify segments of a population to target for tailored program interventions. Market-based segments are typically defined by behaviors, attitudes, knowledge, opinions, or lifestyles. They are more helpful to health communication and marketing planning than epidemiologically defined groups be...

Targeting Reaching the Rural Poor Policy

Eye care in rural communities: reaching the unreached in Sunderbans

Good health is dependent on having services which are accessible and affordable. The Sunderbans in West Bengal, India, is a conglomeration of 106 islands, 52 of which are inhabited, and the remaining of which are home to India’s famous tigers and the world’s biggest mangroves. Small boats are the main mode of transport. Sunderbans has the most deprived and marginalised population in India, with...

Reaching the Rural Poor A Rural Development Strategy for the Latin America and Caribbean Region

This paper is a contribution to the draft rural development strategy for the World Bank, which is currently pending approval by the Board of Executive Directors. The findings, interpretations, and conclusions are the author's own and should not be attributed to the World Bank, its management, its Board of Executive Directors, or the countries they represent. Some of the numbers quoted are estim...